KetoCoffee Labs delivers a compelling opportunity for your business to take advantage of the fastest growing segment of the health and wellbeing market, fulfilling a significant sized market gap for the Ketogenic, Paleo, and Vegan communities, who often abstain from traditional coffee, or prefer to make their own blend in their home.
The Ketogenic movement in particular is growing exponentially, with increasing medical research confirming significant health and weight loss benefits from following this lifestyle. ‘Bulletproof’, ‘Butter’ or ‘KetoCoffee’ are a core component of this movement, with celebrities such as Halle Berry, Megan Fox, Kourtney & Kim Kardashian, Lebron James, Mick Jagger, Ben Affleck and Joe Rogan all espousing a Keto / Low Carb lifestyle. Your business will be supported by Point of Sale and online awareness and marketing campaigns.
Ethiopians first added ghee to their brewed coffee, sometimes with spices or salt in the 9th Century. Himalayan Sherpa’s have been sipping similar brews for centuries. In Vietnam, chon coffee beans are sautéed with butter, salt and sugar, then lightly roasted. And in Singapore, it s common to sauté coffee beans with butter and spices before grinding.
The use of Butter Coffee has been around for a while, but its only with the recent leaps forward in scientific understanding of how fats, sugar and carbs interact with out gut bacteria and the rest of our bodies that the full potential of this elixir has been realised. Hence it’s now increasingly become the daily habit of the “1%” of elite sportspeople, celebrities, and top business leaders.
The Butter. We use only Grass-Fed Australian butter, high in Vitamins and Butyric acids, which heal the gut and lowers inflammation in the brain. I’m sure you’ve heard the rumours, but it turns out the best way to burn fat is to eat it. A high fat, Ketogenic diet strips our body of carbs, forcing our body to produce its own Glucose, and re-learning to use its fat stores for energy. The fats in butter also bind to the caffeine in coffee, which results in a slower, more controlled release of caffeine into the bloodstream, despite its higher caffeine content. KetoCoffee also keeps us full for longer, prolonging intermittent fasting and all the benefits that come with it, and helping us control our intake of junk food.
Next, Coffee. We use the best coffee from the Dominican republic, (with added NooTropics to increase focus), however the most important element of the Coffee is that it is the most abundant source of Polyphenols in the modern western diet. You’ve probably heard that Polyphenols are ‘anti-oxidants’ ie they protect our cells, but Polyphenols are also the favourite food source of bacteria in our gut called ‘Bacteroidetes’, referred to as ‘thin people’ bacteria, due to the strain being much more prevalent in healthy, skinnier people. Studies have shown that proteins found in milk actually bind to these Polyphenols in coffee, resulting in our body absorbing up to 70% less Polyphenols. Not ideal.
Finally, the star of the whole show is Medium Chain Triglyceride Oil (MCT’s). MCT’s are actually our brains preferred fuel source, over Glucose (Sugar). They are saturated fatty acids, however you can almost think of them as ‘Magical Carbohydrates’. MCT’s are converted in the liver to amazing things called ‘Ketones’, which give our body immediate energy, (sending rocket fuel to our brains), without raising blood sugar or creating any insulin spikes as carbohydrates would do. MCT’s have metabolic and weight-loss benefits as well.
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